PanopLit boosted 4 posts on Facebook, each for 7 days. As covered in previous posts about this data, users targeted were male and female for the first campaign, and only female for the last 3. Users were in the United States, United Kingdom, or Australia, and either belonged to groups or had expressed interest on Facebook in gaming and table top roleplaying games.
Generally speaking, users rarely interacted with the posts. This could be due to many factors, and I would be interested in knowing the results of boosted posts by well known publishing houses of RPG content. The posts that were boosted for PanopLit focused on calls to action like taking a survey or clicking a link to our submissions page.
View the results in an infographic below, and feel free to share!